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At the Annual E3 event,Activision gave a demo of Shark Tale, the upcoming action game based on the forthcoming DreamWorks film. You can get some early buzz at these demos over here.

'Shark Tale' was presented at Tribeca Film Festival in New York yesterday and fans over at AICN have received various positive reviews. Both animation and the story were the highlights in these reviews.

Check it out for yourself in these somewhat spoiler reviews.

DreamWorks will be rolling a massive marketing and promotional deal with companies like Burger King, Coca Cola, HP and Krispy Kreme donuts to promote their upcoming film 'Shark Tale'. Below is the full press release along with hi-res new image.

DreamWorks Consumer Products has lined up partners in support of DreamWorks' computer animated feature film "Shark Tale," coming to theatres October 1, 2004. Anchored by multi-million dollar deals, the studio anticipates that the domestic promotional program will be one of its most far-reaching and multi-faceted to date. The all-family film has attracted a diverse mix of promotional support including returning partners Burger King Corporation, General Mills and Hewlett-Packard, as well as new partnerships with Coca-Cola, Krispy Kreme Doughnuts and Great Clips.

The partnerships are in-line with DreamWorks' overall strategy to develop fun and innovative programs that speak to diverse segments of consumers. From packaged goods to retail brands, the "Shark Tale" promotional mix will reach audiences in every age group. Beginning in mid-August of 2004, key promotional highlights include:

* One of Coca-Cola's largest entertainment promotional partnerships to date, reaching the entire family, with Coke focusing on teens, and Minute Maid and Hi-C focusing on mothers of younger children

* Krispy Kreme Doughnuts' first-ever extensive film promotion

* Great Clips' first-ever movie promotion, further positions them as a leader in the salon industry

* Worldwide partnership with Burger King Corporation, marking the Company's ninth alliance with DreamWorks movie and TV properties

* General Mills' most beloved brands bring the film to life with exclusive "Shark Tale" brand cereal and fruit snacks, continuing a multi-picture partnership

* National and spot television, radio, PR and print campaigns, Internet, in-store POS and national FSIs

* "Shark Tale"-themed items featured in more than 55,000 retail locations this fall

"We have always prided ourselves on developing fresh and innovative programs with the right mix of creative partners, who are committed to translating the feel of a film beyond the theatre," said Anne Globe, head of DreamWorks Consumer Products Marketing and Promotions. "All of our partners are contributing unique components that will help bring Shark Tale to life and reach audiences in every age group."

Additional Highlights Regarding Major Promotional Support

* Burger King Corporation: Worldwide partner Burger King Corporation will serve up a Kids Meal program, featuring ten different "Shark Tale" collectible premiums over a five week period at its nearly 8,000 BURGER KING(R) restaurants nationwide. The program will be supported by a national television campaign, in-store merchandising, an Internet component, Kids' Club birthday direct mailers, as well as a dedicated Kids' Club Adventures Newsletter tied to the promotion, reaching millions of kids. The "Shark Tale" program continues the five-picture alliance announced by DreamWorks and Burger King Corporation in 2001, and marks the ninth partnership over a ten- year time period.

* Coca-Cola: The Coca-Cola Company will make waves with its "Shark Tale" promotion through powerful brand names and extraordinary consumer reach. The program will be featured on more than 100 million packages of Coca-Cola classic, Caffeine Free Coca-Cola classic, Cherry Coke and Vanilla Coke, along with Minute Maid and Hi-C in the U.S. alone. Brand Coke will tie its popular, teen-focused "Real" campaign to the strong hip-hop music component of the film. The campaign will include a unique soundtrack tie-in, linked to Mary J. Blige's re-make of the song "Got to be Real," which is featured in the movie. The program will be promoted through a national television campaign and in-store displays in over 40,000 retail locations. Minute Maid and Hi-C will focus on mothers of younger children with "Fin & Games," and Coca-Cola will support the promotion with a national sweepstakes offer, radio spots, in-theatre fountain cups and an Internet component.

* General Mills: Continuing their multi-picture partnership with DreamWorks, General Mills will feature "Shark Tale" on more than 40 million packages of popular brands. "Shark Tale" will be featured on Pillsbury, Totino's, Pop Secret and Betty Crocker as well as a "Shark Tale" limited edition cereal and "Shark Tale"-themed fruit snacks. In addition to the "Shark Tale" cereal, the Big G Cereal division will lead the effort with fun activities and premiums in specially marked boxes. The promotion will be supported by a television campaign, in- store support, FSIs, and public relations.

* Great Clips: Great Clips, the largest, no appointment, value hair care brand in the $50 billion salon industry, will dive in with their first-ever movie promotion. Great Clips' program will feature a national sweepstakes offer and be supported by television, radio, print and a powerful in-salon effort featuring signage. Utilizing their presence in NASCAR, Great Clips will also incorporate "Shark Tale" into their car design, driven by elite young star Kasey Kahne, during four Busch Series races that will garner a multi-million dollar value in incremental media exposure. A die-cast miniature version of the "Shark Tale" / Great Clips car will also be available to consumers trackside, and in mass and specialty stores.

* Hewlett-Packard: As DreamWorks' preferred technology partner, much of the "Shark Tale" movie is being created through the use of Hewlett-Packard technology. The integrated "Shark Tale" promotion will be supported with media and a major on-line presence, including games, printables and activities. HP will also leverage the association with their extensive base of HP consumers and employees.

* Krispy Kreme Doughnuts: Executing their firs extensive film promotion to date, Krispy Kreme Doughnuts will allow consumers to sink their teeth into Shark Tale-themed doughnuts, supported by an in-store campaign in Krispy Kreme Doughnuts retail stores across the country. The well-loved brand will also be a heavy supporter of inventive in- theatre activities and local PR events.

About DreamWorks' "Shark Tale" Oscar is a fast-talking little fish who dreams big. But his big dreams land him in hot water when a great white lie turns him into an unlikely hero. At first, his fellow fish swallow Oscar's story hook, line and sinker and he is showered with fame and fortune. It's all going along swimmingly, until it starts to become clear that Oscar's tale about being the defender of the Reef is all wet. Oscar is finding out that being a hero comes at a Market Price when his lie threatens to make him Catch of the Day. Now he has to tread water until he can get the scales to tip back in his favor again.

About DreamWorks SKG DreamWorks SKG was formed in October, 1994, by its three principal partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to produce live-action motion pictures; animated feature films; network and cable television programming; home video entertainment; records; books; toys; and consumer products.

NYTimes has a full feature article on the upcoming TV Series Father of the Pride where it highlights various aspects.

It's a big roll of the dice, admits Jeffrey Katzenberg, who is also co-producing the series. There's no question that when you do something like this, there's a big risk, adds the mogul. The producer was also asked if he considered scrapping the project after Asked if he considered scrapping the project after Roy Horn was mauled by a royal white Siberian tiger

Yes. Absolutely. If Roy had not pulled through though this, I think it would have been very hard and insensitive. The series will be aired on Mondays or Tuesday early in the evenings.

Thanks to Animated Movies for pointing this out, the Official Shark Tale Website appears to have made a change after various Italian groups protest over stereotypes to children. Robert DeNiro's character's name is now simply Lino, however, Peter Falk's character remains Don.

Since 'SharkTale' has been on DreamWorks production slate, a lot of fans and industry analyst have been skeptical about Katzenberg pulling off another 'bugs' type rivalry.

But like the comparison between 'A Bug's Life' and 'Antz' was not more than "movies about bugs", 'Shark Tale' will be the same. The underworld city will not be like your regular abyss but rather set up of New York City just like 'Antz'. If you don't agree with me, why don't see the splash page of Shark Tale's Official Website.

For those fans in UK anticipating the long await of 'SharkTale', wait no more. The film will be premiered on October 15th, just weeks after the release in North America.

The trend of waiting for a long time for a feature to be premiered in foreign country is dying away and it should. Wouldn't it be great if we all saw the film at the same time and talked about it?

The Official Shark Tale Website has been updated with a brand new intro and details on all the 10 main characters.

Check out the awesome flash animated site. The anonymous individual who informed me about the new site also says the teaser will be coming online very soon.

Italian-Americans and Italian-Canadians have pushed their hatred of Sharktale further. Now they want the film stopped.

In today's issue of the Toronto Star, a movement is underway to suppress alleged Italian stereotyping from publishers and movie producers. On their list is the acclaimed drama, The Sopranos and of course the upcoming Dreamworks animated movie, Sharktale. An interesting note is the only useful description given about the movie in the article is that the bad guy characters have really heavy Italian accents. This is interesting considering the best info we've had on the movie so far has been photo images and posters and media interviews. There has been no video or audio clips that I know of from the movie. Unless the author of the article has had an exclusive tour of the Dreamworks facility in Glendale and seen a rough cut of the film then one has to be skeptical of their source even if they are correct.

It's doubtful any of these groups have even seen the movie in any shape or form yet, but protest, they will though it's doubtful they'll be successful in stopping this movie from being released.

For more on the article, Click Here .

Eddie Murphy and many other celebrities will be making a cameo in DreamWorks upcoming CGI Prime Time Series, Father of the Pride.

According to Variety, Murphy will appear as 'Donkey' in one of the episodes, a potential marketing strategy by DreamWorks to promote Shrek 2 on DVD. Other celebs who have already signed up for guest voices are Lisa Kudrow, Danny DeVito, Matt Lauer, Andy Richter, Christina Applegate, Vice President Dick Cheney, Barbra Streisand, and James Brolin.

As far as the quality of the animation, this is better than 'Shrek', says Katzenberg.

Dreamworks has begun promoting their other animated feature with a poster to adorn your local multiplex.

The movie is due out in October and boasts a star-studded ensemble cast that includes Will Smith and Robert DeNiro. The poster should spark interest with moviegoers with characters that look completely different than that other CG fish movie.

Take a peek by clicking here .