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Dreamworks Animation switches to HD-DVD
09/09/07, 11:36pm EST
Dreamworks, along with Paramount Studios, has decided that it will support the HD-DVD format over its rival Blue-Ray. This news comes as a huge shift in the battle for Next-Gen DVD supremacy. Blue-Ray had been gaining support as of late with the introduction of the Playstation 3 to the marketplace, however this news has caused many to reevaluate the current standings of the two competing formats.

The affordability of the HD-DVD format over Blue-Ray was cited as a main reason for the move. "We decided to release 'Shrek the Third' and other DreamWorks Animation titles exclusively on HD DVD because we believe it is the best format to bring high quality home entertainment to a key segment of our audience -- families," stated DreamWorks Animation CEO, Jeffrey Katzenberg. "We believe the combination of this year's low-priced HD DVD players and the commitment to release a significant number of hit titles in the fall makes HD DVD the best way to view movies at home."

The first title to be released on the new format, "Blades of Glory" should be in stores now with "Transformers" and "Shrek the Third" to be hitting later this year. These three titles alone account for over $1.5 billion in box office revenues making their exclusivity to the HD-DVD format all the more important in the overall battle.


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