DreamWorks Animation swung to a third-quarter profit, citing the strong performance
of Shrek 2, and said it would delay the release of Shrek 3 by six months to
boost the movie's return.
Our results for the third quarter reflect the strong domestic and international
theatrical performance of Shrek 2, as well as continuing revenue generated by
our growing library of films, said CEO Jeffrey Katzenberg. We are
also thrilled with the results of our films in the fourth quarter, including
the recent box office success of Shark Tale, which has earned over $300 million
on a worldwide basis and is still being released in several international territories.
In addition, initial Shrek 2 video sales have set an all-time record, selling
over 30 million units worldwide in just over four weeks.
DreamWorks said it would move its release of Shrek 3 from November 2006 to
May 2007.
We believe there are more than a half a dozen strong release windows
available annually for our films, Katzenberg said. The sheer magnitude
of the Shrek franchise has led us to conclude that a May release date -- with
a DVD release around the holiday season -- will enable us to best maximize performance
and increase profitability, thereby generating enhanced asset value and better
returns for our shareholders.
Source:
The Street